Morinda, a direct-selling company that markets nutritional, health and wellness products, has selected Digital River’s World Payments solution to provide its customers with online payment service.

With World Payment solution, which includes international payments gateway and credit card processing capabilities, Morinda can build a localised European payments programme for online sales of its products.

The Digital River solution allows Morinda to provide online credit card payment service across Russia, Hungary, Latvia, Lithuania, Poland, Romania and the Czech Republic, and in seven different currencies including Russian ruble, Hungarian forint, Latvian lats, Lithuanian litas, Polish z?oty, Romanian leu and Czech koruna.

Morinda sales vice president Shon Whitney said with a presence in more than 50 countries, they want to make connecting with their brand and global shopping as easy and convenient as possible for the customers.

"We chose Digital River as our online payment service provider because of the unique combination of their e-commerce and payments expertise, strong track record in the direct selling industry, and extensive global footprint," Whitney added.

Digital River World Payments general manager and senior vice president Souheil Badran said, "One of the key objectives of our payments program is to support online merchants across business models and borders. We have the global reach and payments capabilities to help Morinda customize their payment transactions on an international basis, drive conversions and increase customer satisfaction."