Offer-based payments platform SponsorPay has
introduced a monetisation suite designed to unlock a publishers’
revenue potential.
Products in the monetisation suite include an
‘Offer Banner’, which displays the most relevant offers for users,
an ‘Offer Bar’ – a notification mechanism for targeted campaigns,
and an ‘Offer Widget’, a solution that doesn’t require publishers
to change their existing service to integrate any offers.
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“We’re excited about integrating offers
strategically into our partners’ games and apps to boost revenues
alongside improving the user experience,” said Janis Zech, chief
revenue officer and co-founder of SponsorPay.
SponsorPay’s solutions have been revamped
based on results of a usability project that was conducted with
human-computer interaction professionals and academics.
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