MobiKwik, an India-based payment network and wallet provider, has forayed into the hyperlocal space by launching a new feature called Explore Nearby.
Available on the MobiKwik Android app, the latest feature will allow users to find neighbourhood stores, restaurants, cafes, and so on, that accept wallet payments.
The company currently has over 10,000 partner stores including merchants like Big Bazaar, Domino’s, Barista and Archies.
The feature will enable users to view existing offers at these outlets and pay via MobiKwik to redeem them. Consumers can now easily recognize neighbourhood stores where cashless payments are accepted. In addition, it will also allow MobiKwik users to locate the nearest cash-loading point for topping up their wallet balance.
Explore Nearby is expected to be introduced to the iOS and Windows versions as well.
MobiKwik founder and CEO Bipin Preet Singh said: "With the Explore Nearby feature we are connecting offline retail stores with over 30 million users on our platform.
"Be it for purchasing grocery at your corner store or a family dinner at your local restaurant, the wallet now makes it easier for you to discover, shop & dine at MobiKwik supported merchants in your vicinity. Offline stores can now attract MobiKwik users depending on their location and preferences resulting in higher sales."