MOBI724 Global Solutions and CredibanCo, a payment cards network and processor in Colombia, have signed a partnership agreement to deliver an integrated card-linked offers and digital marketing platform for card issuers and retailers in the Colombian market.

The new card-linked solution of MOBI724 will enable Colombian card issuers to allow cardholders to redeem offers directly at the more than 172,000 CredibanCo points-of-sale (POS).

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Additionally, the cardholders will receive relevant and targeted card-linked offers and rewards. When a consumer completes a purchase using a debit or a credit card, and once the transaction is authorised, the value of the offer or reward is credited to the cardholder's account in real time.

The card-linked platform gives card issuers the opportunity to boost spend and usage while nurturing consumer loyalty and the ability to send real time personalised notifications.

Furthermore, Colombian card issuers will also get the advantage from MOBI724's other solutions and services, including data analytics and business intelligence.

MOBI724 CEO Marcel Vienneau said: “We are thrilled to partner with CredibanCo, the largest payment-acquiring network in Colombia, to offer our state-of-the-art card-linked offers and business intelligence platform.

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“We are looking forward to leveraging the full potential of our solution for the benefit of card issuers and cardholders, while adding more transactions for CredibanCo's merchants.”