Merchant Warehouse, a US-based provider of payment technologies and processing solutions, has rebranded itself as Cayan to venture into the next phase of growth for its business.

The 17-year old payment firm introduced its Customer Engagement Platform Cayan Genius a few years ago to enable businesses to add new payment types, gift card programs and loyalty solutions without disrupting existing point-of-sale systems.

Cayan CEO and Founder Henry Helgeson said: "The launch of Genius was a defining moment for our company. We changed the market, empowering businesses to adopt the latest payment technologies without overhauling their point-of-sale systems or jeopardizing security.

"As we built Genius, we began to realize we needed a name that better communicated our bold vision. So, we engaged our employees, customers and partners to help us understand what our brand stands for today and how it can evolve in the future. In the end, Cayan stood out as a unique name that perfectly captured our spirit of innovation and drive."

The company has also launched a new website in the branded after its newly acquired name.

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