Mastercard has rolled out Mastercard Digital Wellness programme to enhance transparency, security and choice for online shopping.

The programme comprises a wide array of services and security features that aim to help businesses of all sizes. Subsequently this will better serve online clients.

Mastercard, as part of this programme, will deploy global payment facilitator EMVCo’s specification for fast, click-to-pay check-out for digital commerce.

EMVCo’s specification eliminates key-entry guest check-out and replaces it with a simple and secure guest checkout experience. Furthermore, this is irrespective of the shopping platform, device or card being used.

Mastercard executive vice president of digital payments and labs in North America Jess Turner said: “We launched Mastercard Digital Wellness today because we believe that businesses shouldn’t have to sacrifice safety or choice as they build the best experiences for their customers.

“Any changes to how we shop online must deliver enhanced levels of security, transparency and flexibility for everyone.”

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Mastercard’s click-to-pay standard provides merchants with an additional layer of security through tokenisation. It also uses Mastercard’s AI and machine learning technology called NuData.

Harnessing AI

NuData monitors changes in website traffic, surfing speed, browser type and time spent on web pages to anticipate and prevent fraud.

NuData also allows businesses to monitor these changes further or stop access.

Merchants implementing the Mastercard Digital Wellness programme will benefit from access to tokenisation and NuData. This will give them access for guest check-out sales and also their card-on-file business.

EMVCo click-to-pay specification allows businesses to secure their card on-file and guest check-out experiences.

Cardholders will not be required to enter a password before making a payment.

Mastercard is also collaborating with payment platforms such as Square, Worldpay, Mastercard Payment Gateway Services, Adyen and Stripe for businesses to implement these features sooner.

Electronic Transactions Association (ETA) interim CEO Amy Zirkle said: “Expanding the availability of a secure, simple and consistent ecommerce guest checkout experience to small businesses brings great potential.

“We share Mastercard’s belief that both the acquiring community and payment service providers play a critical role in supporting how merchants connect to the consumer.”

Additionally, businesses participating in the programme will also receive access to diverse resources and tools. These include tools such as cyber toolkit for small businesses to combat online attacks.

Mastercard Digital Wellness programme will be introduced to all the US businesses first. The click-to-pay checkout will be functional for the US cardholders and merchants starting third quarter of this year.