Mastercard has entered into an agreement with mapping services provider HERE Technologies to co-develop new programmes to allow purchases or payments from vehicles.
The firms intend to integrate digital payment and mapping technologies to create connected vehicle services, which will leverage global standards and open APIs to enable personalised discovery, secure check-out and loyalty rewards.
Apart for vehicle payments, the new solutions are expected to have potential uses in mobility-as-a-service (MaaS), demand management and location-based offerings.
These solutions are set to utilise data analytics capabilities such as Open Location Platform by HERE.
Mastercard executive vice-president of enterprise partnerships Hany Fam said: “With more users than ever moving between different places and devices, enterprises need to work more closely together to curate experiences that put people, not things, at the centre.
“By combining our expertise and our reach, Mastercard and HERE Technologies have the opportunity to empower mobile lifestyles in the most secure, informed and inclusive way.”
HERE Technologies executive vice-president and chief operating officer Angel Mendez said: “Location technology and digital payments are at the heart of how we access services in the physical world.
“We look forward to working with Mastercard on a wide-ranging innovation program that will help shape the personal experience of users across transportation modes and within smarter cities.”