Mastercard has added its sonic brand melody into Android-based point-of-sale (PoS) devices that play a melodious sound upon successful completion of a card transaction.

Now, Mastercard cardholders will hear the sonic tune and view a double tick mark on the PoS screen after completing transactions on these PoS devices.

The aim is to offer users and merchants additional confidence that the payment has been made safely.

India is the first country in the South Asian region where Mastercard has debuted the sonic melody on PoS devices.

Mastercard signed a pact with India Transact Services to initially equip 2,000 Android-based ONGO PoS machines throughout five cities with its sonic brand identity. The cities are Chennai, Hyderabad, Mumbai, Bangalore, and Pune.

In the second phase, India Transact Services will deploy the sonic melody of Mastercard on 10,000 ONGO PoS machines in over 15 cities. This phase will last over the next six months.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Mastercard South Asia vice president of marketing and communication Manasi Narasimhan said: “Over the years, Mastercard has been working in India to increase consumers’ trust in the safety, security, and convenience of digital payments.

“Sound is a powerful way to create an emotionally and culturally relevant connection with consumers. Mastercard’s partnership with India Transact Services enables the familiar, distinct and memorable melody to be played each time a Mastercard cardholder completes an Android PoS based transaction.

“This additional layer of reassurance will increase consumers’ trust and confidence in digital payments and goes a long way towards establishing Mastercard debit and credit cards as the preferred safe, secure, and convenient way to pay.”

Mastercard first rolled out its sonic brand identity in February this year.