Mastercard has decided to remove the company’s name from its logo of two intersecting circles in order to reinvent its brand in digital age.
Referred to as the Mastercard Symbol, the logo will now appear as two interlocking circles of red and yellow on payment cards, sponsorships and at online and offline retail locations accepting the cards.
The card giant said that the change comes as more than 80% of people are able to spontaneously recognise its logo without the word ‘mastercard’.
A statement from the company read: “As the consumer and commerce landscape continues to evolve, the Mastercard Symbol represents Mastercard better than one word ever could, and the flexible modern design will allow it to work seamlessly across the digital landscape.
“The instantaneously recognisable circles are a powerful symbol that bring people closer to their passions and give them the confidence and trust that their transactions are secure.”
The company is working towards becoming a payments and technology firm, instead of just a card network.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataBesides credit, debit and prepaid cards, Mastercard now offers digital innovations such as Masterpass for secure online transactions, along with digital remittance solutions.
The latest change to the company’s brand identity follows an update made in July 2016, where it changed the name in the logo from ‘MasterCard’ to ‘mastercard’.