MasterCard has launched an end-to-end, multi-brand cards and payments processing center in the UAE, to offer integrated processing services to customers across the Middle East and North Africa (MENA) region.

The US payment technology company noted that the center will help its client to respond rapidly to changing consumer needs, drive adoption of innovative technology and increase efficiency.

MasterCard global processing president Cathy McCaul said, "The MasterCard Processing Center is a continuation of our global strategy to expand the company’s processing presence in high growth markets, bringing solutions closer to customers."

"By harnessing our global expertise, and using that to address specific market needs, we will have the ability to provide customers with integrated issuer and acquirer processing services using a state-of-the-art platform.

"There is a particular need for this in emerging markets where the rapid change in products and the growth in electronic payments challenge the capacity, security and capability of existing systems," McCaul added.

According to the company, the service will integrate processing platforms for credit, debit and prepaid processing along with advanced value-added-services around fraud, analytics and loyalty brought by operations owned and operated by it.

MasterCard currently offers issuer and/or acquirer processing services in more than 24 nations across the world.