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October 20, 2020

Mastercard expands Priceless Planet Coalition to help plant 100 million trees

By Mohamed Dabo

Mastercard has announced the expansion of the Priceless Planet Coalition, with the addition of more than 30 new global partners.

Launched in January 2020, the Priceless Planet Coalition is a platform designed “to unite corporate sustainability efforts and make meaningful investments to preserve the environment”.

The initiative aims to plant 100 million trees over five years, through the combined efforts of consumers, financial institutions, merchants and cities across the globe.

The new global partners

The new global coalition partners include:

Archa, Associated Bank, Barclays Bank US, BECU, Berkshire Bank, BMO Financial Group, Charity Charge, Davivienda, Doconomy, DZ BANK, E. & J. Gallo Winery, EedenBull, Emirates NBD, Eurobank, Expo 2020 Dubai, Finix, First Hawaiian Bank, Frank Green, Frontier Airlines, Halkbank AD Skopje,  Hawaiian Airlines, HSBCItaú Unibanco, Network International, Produbanco , SchoolsFirst FCU, Scotiabank, SEFCU, Synchrony, Transcard, WESTbahn, and 1derful.

Eminent environmental experts have also been added as part of the recently announced Advisory Committee.

These new partners join existing coalition members American Airlines, bunq, Citibank, L.L. Bean, the New York Metropolitan Transit Authority, Saks Fifth Avenue, Santander UK.

Climate science and forest restoration experts, Conservation International (CI), and World Resources Institute (WRI) also partake in the initiative.

Launching campaigns in multiple regions

Coalition partners in multiple regions are launching campaigns to enlist consumers in environmental action and reforestation efforts with innovative donation technologies.

Jorn Lambert, Chief Digital Officerof Mastercard, said:

“Through the Priceless Planet Coalition, we are empowering our global network of partners and consumers – who share our commitment to being a force for good in the world – to unite in action and create exponential impact for the environment,”

“We continue to embed sustainability into the very fabric of our business – including our digital product strategy – as more consumers look to change their behaviour and make mindful spending choices that are better for the planet.”

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