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September 24, 2020

Mastercard expands Digital First Card Programme in North America

By Johney Amala

Mastercard has expanded its Digital First Card Programme in North America to cater to the growing need for digital money management solutions.

As part of the move, the company has partnered with payment processors including CoreCard, FIS, Fiserv, Galileo, i2c, Marqeta, PTS and TSYS and enabled them with the technology and go-to-market strategy.

Mastercard said it will offer foundational digital guidelines to these partners to provide consumers with digital banking experience, including near-instant access to card information, the flexibility to shop with ease, and secure transaction, among others.

Additionally, Mastercard and its partners will collaborate with issuing banks to ensure the foundational requirements of the Digital First Card Programme, which are designed to provide optimal and secure consumer experience, are met.

These include online application for card information, near-instant issuance and faster access to card details as well as simple and easy management cards.

Mastercard North America Products and Innovation executive vice-president Jess Turner said: “Today, storefronts are at your fingertips, browsing shopping aisles is as easy as swiping left or right and getting what you want and going where you want is as simple as a click or tap.

“With the Digital First Card Programme, we have designed a financial experience that mirrors the lifestyle of today’s generation with simplicity and security as our guiding principle.”

Fintech firms Pay with Privacy and Neo Financial will roll out Digital First Card Programmes in the coming months, said Mastercard.

The company recently partnered with Samsung and SoFi to launch Samsung Money by SoFi, a mobile-first money management experience.

 

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