Mastercard has signed an agreement to buy US-based customer engagement and loyalty platform SessionM for an undisclosed amount.

SessionM’s platform is used by various brands such as retailers, airlines, restaurants and CPG companies. Its technology is said to offer a complete loyalty solution, covering data management, campaign execution and programme measurement.

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Mastercard expects the acquisition to provide brands with data-driven insights to support personalised, real-time offers and campaign measurement.

Mastercard president of loyalty and engagement Francis Hondal said: “Consumers’ expectations about their experiences with brands are changing. We believe that the future of loyalty needs to be re-imagined to enable seamless digital experiences, and SessionM’s consumer-centric capabilities will help us broaden our value to marketers across sectors in exciting new ways.”

SessionM co-founder and CEO Lars Albright said: “SessionM shares Mastercard’s commitment to creating experiences that drive lasting loyalty and meaningful, impactful customer engagement.

“We look forward to joining the Mastercard family and to bringing our innovative technology to even more customers in more places around the globe.”

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Mastercard has been working to advance its data-driven services for retailers and other brands.

The company acquired Applied Predictive Technologies, which offers an analytics tool for brands to validate the impact of marketing, product and additional decisions.

Mastercard also bolstered its consulting programme and marketing services.