Majority of online shoppers preferred credit card, debit card or net banking for payment while shopping during Diwali, according to a survey by the Internet and Mobile Association of India (IAMAI).
The survey, conducted across 15 Indian cities from 30 October to 4 November 2013, received a total of 3,480 responses.
According to the survey, around 59% of respondents used credit card to shop online, while 28% used debit card.
Around 40% of respondents selected cash on delivery as their mode of payment.
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Among different products, electronics and accessories were mostly purchased by online shoppers during Diwali.
Almost 31% of online shoppers were from Delhi NCR, while greater Mumbai and Bangalore stood second and third with 22% and 12% of respondents, respectively.
Flipkart was the most used site for online shopping, followed by eBay, Snapdeal and Jabong.