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December 3, 2013

Majority of online shoppers used credit, debit cards during Diwali: IAMAI survey

Majority of online shoppers preferred credit card, debit card or net banking for payment while shopping during Diwali, according to a survey by the Internet and Mobile Association of India (IAMAI).

By Verdict Staff

Majority of online shoppers preferred credit card, debit card or net banking for payment while shopping during Diwali, according to a survey by the Internet and Mobile Association of India (IAMAI).

The survey, conducted across 15 Indian cities from 30 October to 4 November 2013, received a total of 3,480 responses.

According to the survey, around 59% of respondents used credit card to shop online, while 28% used debit card.

Around 40% of respondents selected cash on delivery as their mode of payment.

Among different products, electronics and accessories were mostly purchased by online shoppers during Diwali.

Almost 31% of online shoppers were from Delhi NCR, while greater Mumbai and Bangalore stood second and third with 22% and 12% of respondents, respectively.

Flipkart was the most used site for online shopping, followed by eBay, Snapdeal and Jabong.

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