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LaSalle Capital swoops on National Gift Card

Private equity firm LaSalle Capital has acquired National Gift Card (NGC), a B2B gift card and prepaid card provider, for an undisclosed amount.

The transaction covers all of NGC’s businesses, including those in the US, Canada and Europe.

NGC focuses on offering gift card sourcing and fulfilment services to B2B loyalty, reward and incentive market. It has more than 500 physical and digital gift card brands across the UK, US, Europe and Canada.

The transaction is expected to provide NGC with talent support on its board and better resources for its five-year expansion strategy.

Furthermore, NGC is set to gain additional technology and operational support for advancing its gift card fulfilment services and reward products.

National Gift Card CEO Adam Van Witzenburg said: “We have established the highest levels in quality, security, and capacity serving as the gift card engine for the world’s largest rewards and loyalty programmes, and there’s even more we will do with LaSalle as we plan for our expansion.”

In turn, the deal will enable LaSalle and its portfolio of companies to enter the incentive marketplace.

LaSalle Capital partner Ryan Anthony said: “Adding NGC to the LaSalle family of businesses will allow us to provide additional services to NGC’s clients and merchants. The NGC team has built an impressive business and we look forward to working with them to accelerate growth.”

NGC’s core leadership team as well as services and products delivered to clients and retail partners will remain unchanged.

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