Mobile phone operators in New Zealand have
agreed to a payment framework that will allow customers to safely
make low-cost purchases via their mobile phones.

Payforit, allows users to purchase digital
content, such as apps, and have it added to their mobile phone bill
without the need to give their payment details to a third

The initiative has been launched by members of
the Telecommunications Carriers’ Forum (TFC) which consists of
Vodafone, TUANZ, 2degrees and Telecom.

David Stone, CEO of TCF said:

“We anticipate that this will encourage
consumer confidence in paying by mobile for content and services,
and in turn generate repeat business and growth in conversion rates
for content providers,”

The British version of Payforit was launched
in 2006. The payment process is monitored by the Accredited Payment
Intermediaries (APIs).

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.