JCB International Co (JCBI), the international operations subsidiary of JCB, has signed an agreement with ICCREA Banca S.p.A. (ICCREA) to boost acceptance of JCB cards in Italy.
Under the terms of the agreement, all ICCREA POS terminals and all Italian merchants who are customers of ICCREA will accept the JCB-branded cards in the country.
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The network comprises 106 million JCB cards and an initial number of 70,000 POS terminals, which will steadily increase up to 150,000.
The Japanese card company noted that the collaboration with ICCREA will increase its throughput in the Italian network, which will be helpful for offering improved convenience to JCB cardholders.
Both JCB and ICCREA are focusing on the ecommerce space to ensure security standards are upheld. They will further work to ensure that J/Secure is used as its new payer authentication service.
JCB International (Europe) managing director Tsuyoshi Notani said: “Italy is one of the most frequently visited destinations for Asian and European tourists and so it is a key market for us. In order to respond to customer needs, JCB has made efforts to expand merchant network across Italy.
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By GlobalData“We are glad to welcome ICCREA as a new JCB partner because ICCREA can provide nationwide acceptance through their BCC network in Italy. JCB card-members will benefit from wider acceptance which will bring more convenience.”
