JCB International, the international subsidiary of Japanese card issuer JCB, has inked a joint licencing agreement with Cyprus-based face to face acquirer JCC to extend its presence across Europe.

Under the agreement, JCB cards can be used at all POS systems, ATMs and online touch points of JCC in Cyprus as well as Greece.

Scheduled to launch this year, the tie-up is said to support the usage of JCB card at most hotels, restaurants, and petrol stations.

Notably, the partnership is said to enable over 800,000 Russian tourists benefit from JCB acceptance in Cyprus annually.

JCC general manager Nicodemos Damianou said: “JCC is delighted to partner with JCB, as part of our strategy to expand and enhance our payment card acceptance and settlement services in Cyprus.

“JCB is becoming one of the most prominent card schemes in the wider region and we are happy to have the opportunity to offer the tourists visiting Cyprus with this value added service.”

Damianou believes that the collaboration will be beneficial for both the firms.

JCB International (Europe) managing director Tsuyoshi Notani said: “JCC’s huge presence across stores and venues in Cyprus and Greece enables us to expand JCB face to face acceptance and ongoing growth in Europe to provide our customers with a smoother payment experience in these European countries.”