iZettle, a manufacturer of mobile POS devices for iPhone, iPad
and iPod Touch has announced that a beta version of its card
readers is now available by request of an invitation via the
company’s UK website.

The Stockholm-based start-up will be testing its mobile EMV reader
among 3000 individuals and small business from whom iZettle hopes
to get feedback for a full roll out in the future.

iZettle works through cloud technology and charges merchants 2.75%
of each transaction made using MasterCard or Diners Club and 2.95%
for American Express payments.

The iZettle app for the handset can work without the POS device, as
the merchant is able to type in the card number manually. In these
cases, there is a fee of £0.10 plus a 3.5% charge when using the
mentioned card networks.

Payments on iZettle are transferred to the user’s bank account
within a working day. The product supports EMV-technology and
complies with PCI DSS, AML and KYC standards, says iZettle.

iZettle assures users that data traffic remains encrypted and that
no data is stored on the device.

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In Sweden, between August and mid-October 2011, iZettle attracted
10,000 new users and the company expanded the Swedish POS market by
5%.

iZettle’s co-founder and CEO Jacob de Geer recently told Cards
International that the UK, Spain, Italy and France are markets of
specific interest for the company and expects the service to be
available across Europe by Q3 2012.