ITV, the UK-based commercial television network, has deployed an online payment and subscription system with micro-payment specialist PayWizard.

The broadcaster plans to transform its free ITV Player catch up and on demand service into a revenue generating machine.

ITV will use a white label version of PayWizard’s new subscriber management system, rebranded under its own logo, which is integrated with Irdeto’s customer management system to support on-demand transactions.

The PayWizard system includes payment processing, subscriber management technology and real-time customer service operations.

ITV’s online product director, James Micklethwait, said: "When we first launched the new ITV player it was imperative that we found a payment partner that understood our needs and met the technical, commercial and operational requirements of our business.

"It was clear from PayWizard’s proven ability to provide a comprehensive suite of products aimed at monetising digital content and supporting customer purchases, that they could do exactly that."

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Viewers will have the opportunity to access older content, ranging from recent programmes to content dating back to ITV’s 1955 foundation.

Single episodes could cost around £0.70, with whole series in the range of £2 to £5 ($3 to $8) – although prices will vary according to content.

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