Brazilian lender Itaú Unibanco has announced the debut of card processing brand Credicard in the merchant acquiring segment.

The initial products to be rolled out under the brand are a series of card machines targeted at microentrepreneurs, small companies and self-employed people.

Currently, the company has introduced POP Credicard and Mega POP Credicard machines. Plans are also on to launch a third product called Mini POP Credicard over the coming months.

POP Credicard is a wireless, chip and Wi-Fi machine designed to accept debit, credit, meal and food cards of major brands. Mega POP Credicard is similar to a traditional point-of-sale (PoS) terminal with a coil to print sales slip.

Mini POP Credicard will be a less costly option with feasibility for mobile connection.

Itaú Unibanco CEO Marcos Magalhães said: “Today, when we talk about Credicard, we are talking about a brand that changed to be increasingly connected with its clients’ needs and with the ability to quickly respond to them.

“These principles created the conditions for us to meet the expectations of the small retailers that were revealed through their answers to our surveys: an objective and uncomplicated process, in the use of the equipment as well as in the form of receiving.”