Findings from the survey show that most merchants (86%) now rely on POS devices to accept payments in Italy. Respondents valued the security (81%), speed (71%), functionality (79%) and convenience (70%) offered by card payments. Merchants also felt that the ability to accept card payments gives their business a more modern (64%) and attractive (55%) image with consumers.

In addition, Italian merchants say they prefer card payments using a point-of-sale (POS) device rather than accepting cash. Forty-eight (48%) per cent argue that digital payments offer greater simplicity, while 38% say card payments reduce the risk of theft or loss of cash.

The survey focused on small and medium-sized retail and restaurant merchants, as well as freelance professionals in Italy.

Vanessa Maneo, Nexi’s head of POS Marketing, said: “The BVA Doxa survey confirms that more and more Italian merchants are aware of, and leveraging, the benefits of a digital payment experience

“However, there is a need for a solution that offers merchants these same benefits while accepting digital payments away from the POS. This could be for sales during a market or fair or at bars or restaurants where payments are made at the table”, Maneo added.

Despite this, Italian consumers remain slow adopters of electronic payments, mostly due to a preference for cash, which accounted for 67.7% of total payment transaction volume in November 2022, GlobalData’s “Italy Cards and Payments: Opportunities and Risks” report says.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

According to the report, 97.7% of the country’s population is banked. GlobalData analysts expect the total number of cards in circulation to reach 95.9m by the end of 2026 – up from 89.8m estimated in December 2022.