Induslnd Bank Duo chip card has been introduced in India. The new EMV chip card has both debit and credit card functionalities.
The Induslnd Bank Duo chip card has two magnetic stripes and two EMV chips.
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The chip card incorporates offers in entertainment, travel and lifestyle. It also enables consolidation of points under the rewards programme, and provides single account statement.
The lnduslnd Bank Duo Card comes with a range of benefits across both types of cards. Its goal is to increase convenience for customers with one product.
IndusInd Bank head of consumer banking, Sumant Kathpalia said: “The IndusInd Bank Duo chip card aims to deliver a seamless and delightful client experience. It offers the best of both worlds, in one plastic.
“The convenience of having dual functionality, and a wide range of offers and features on one plastic, is sure to resonate with our audience.”
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By GlobalDataThe bank has initiated a multi-media campaign. It is supported by creative agency RK Swamy BBDO, to promote the new Duo chip card.
IndusInd Bank executive vice-president and head of marketing and corp communications and retail unsecured assets Anil Ramachandran said: “The Duo Card is a wonderful example of a unique innovation coming out of our researched consumer insights.
“With the world moving towards simplifying consumer interactions and experiences and the youthful focus on travelling light, this plastic innovation asks the simple question of “why carry two, when one will do?”
