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July 8, 2019

IndusInd Bank launches new credit card for affluent customers

India-based private sector lender IndusInd Bank in collaboration with American Express (AmEX) has rolled out a new credit card for its affluent clientele.

Dubbed ‘IndusInd Bank Celesta American Express Credit Card, the new card provides better rewards and benefits to meet the cardholders travel, wellness and lifestyle needs.

The cardholders can avail unlimited complimentary access to domestic airport lounges across India. They will also get complimentary membership of the Shangri-La Golden Circle Jade and Taj Inner Circle loyalty programmes.

Additionally, the cardholders will get complimentary Dineout Plus membership using which they can avail discounts across over 260 restaurants and hotels.

For every INR100 ($1.46) spent on international transactions, the cardholders will get three reward points, while one reward point will be offered on every INR100 ($1.46) spent on domestic transactions.

The bank is also offering complimentary personal air accident cover of INR25m (364,000) to cardholders.

IndusInd Bank head of marketing and retail unsecured assets Anil Ramachandran said: “The product comes from our deep understanding of the segment and we are delighted to introduce a compelling proposition for affluent Indian professionals and businessmen who travel extensively and have a busy lifestyle.

“The card becomes key to their requirements and discerning lifestyle needs as it offers unmatched experiences and benefits across a host of categories including travel, wellness and lifestyle among others. We believe that this card will definitely create a new benchmark in consumer experience, exclusivity and engagement.”

American Express global network partnerships-India and South Asia vice president Divya Jain said: “American Express has a long-standing partnership with IndusInd Bank and we are committed to providing best-in-class products and experiences that meet the needs of the bank’s customers.

“We are delighted to launch the ‘IndusInd Bank Celesta American Express Credit Card’, which offers a rich suite of benefits for the most discerning Indian customers that perfectly complements their travel and lifestyle needs.”

For the new credit card, the customers can apply through the bank’s website as well as through branches.

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