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July 13, 2018

Ashok Leyland and HPCL launch co-branded eN-Dhan card

Indian automobile company Ashok Leyland has launched a new co-branded fuel card dubbed eN-Dhan in alliance with Hindustan Petroleum (HPCL).

The new eN-Dhan card aims to help customers save on fuel purchases, with savings of around INR50,000 ($730) expected per truck each year.

The card can be used at more than 15,000 HPCL fuel stations across the country, and recharged using net and mobile banking. It will leverage the HPCL loyalty programme that runs on point basis.

HPCL executive director G S V Prasad said: “This is first of its kind partnership wherein an energy major is partnering with an automobile major for fuelling the vehicles from the time it is rolled out of the factory.

“The co-branded card ‘eN-Dhan’ will be accepted at all HPCL outlets and we would also like to take the entire business on to a cardless platform which is in sync with the ‘Digital India’ initiative of the Government of India.”

Meanwhile, HPCl also plans to automate all of its retail outlets in the country by the end of this year.

 

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