Prepaid product and transaction services firm InComm has rolled out new digital open-loop Visa-branded prepaid cards as part of incentive and loyalty programs.
The new offerings are digital versions of Visa gift or reward cards delivered to an email address. The cards can be redeemed on any American e-commerce site accepting Visa debit cards.
Companies can buy the new products in bulk on the InComm Incentives web site after setting up a corporate account.
InComm Digital Solutions general manager Mike Fletcher said: "More and more rewards programs utilize gift cards as a reward or incentive. Being able to instantly deliver an open-loop reward adds value to the customer experience by making it easy for the customer to purchase whatever they wish immediately.
"Challenges related to managing inventory, reporting, and reconciliation have held many companies back from offering digital open loop. InComm is pleased to mitigate these concerns by adding the products to a robust platform designed for fulfilling and managing stored value in B2B environments."