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May 31, 2021

IDEMIA forays into Japanese payment cards industry

IDEMIA has started delivering contactless cards in Japan marking its entry into the payment cards industry of the country.

The company will focus on providing Visa, JCB and other brand-certified dual-interface credit cards to the financial institutions in Japan. It has already delivered such offerings to fintech issuer UPSIDER and major issuers including Toyota Finance.

According to the company, the cards will be compliant with the JIS2 standards.

IDEMIA Japan Sales vice-president Nezu Nobuyoshi said: “We are proud to be able to deliver our first contactless card that is compliant with the JIS2 standards. We are also proud to work with major issuers and Fintech issuers in Japan to meet the evolving needs of the Japanese consumers.

“With its global footprint and expertise in payments, IDEMIA is well positioned to support the market evolution and fast growing Fintech demand. We will continue to enhance the security and contactless features to our payment cards used by financial institutions all around the world.”

The company will also enable the issuers to integrate the contactless cards with IDEMIA portfolio of smart digital solutions.

These digital solutions will help instant issuance of a card at the branch or in-store as well as help in generating card PIN through digital channels.

The customers can also access IDEMIA Connect for instant card activation.

Headquartered in France, IDEMIA provides identity related security products and related payment services.

Recently, Emirates NBD partnered with the company to launch the first eco-friendly payment card in the UAE.

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