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March 15, 2016

ICICI Bank launches Ferrari branded credit card

Indian private sector lender ICICI Bank in conjunction with Italian sports car manufacturer Ferrari has introduced a new range of co-branded credit cards.

By Verdict Staff

Indian private sector lender ICICI Bank in conjunction with Italian sports car manufacturer Ferrari has introduced a new range of co-branded credit cards.

The newly launched Ferrari credit cards come in two variants: Ferrari Platinum Credit Card and Ferrari Signature Credit Card. They will be available on the Visa platform.

ICICI Bank said that the cards have been specially developed for the elite customers, who are enthusiasts of the iconic luxury brand.

Cardholder will be eligible for a range of benefits, which includes all-expense-paid invitation for top spenders each year to attend an official Ferrari Challenge race, visit the Ferrari factory and museum, as well as participate in an event conducted by Ferrari.

Customers can also avail of up to 20% discount on Ferrari products at the Ferrari store in Maranello, Italy and up to 15% and 10% discount respectively on Ferrari merchandise available at the online Ferrari store and Myntra.com.

The cardholder will also receive complimentary access to domestic airport lounges in India and a ‘buy one get one’ offer on bookings through bookmyshow.com.

ICICI Bank general manager Kusal Roy said: "In line with this thought, we are delighted to introduce the first ever Ferrari range of credit cards in the country, which brings forth unrivalled benefits from a prestigious brand like Ferrari and distinct banking benefits from ICICI Bank.

"This launch reaffirms our commitment to bring in world class privileges to our customers. We believe this card will be yet another compelling addition to our existing collection of credit cards."

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