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December 21, 2011

ICICI Bank launches dual platinum credit card in India

ICICI Bank, one of Indias largest private sector banks has launched what it calls Indias first dual Platinum Credit Card ICICI Bank Rubyx. Cardholders will receive two cards the ICICI Bank Rubyx American Express Platinum Credit Card and the ICICI Bank Rubyx MasterCard Platinum Chip Credit Card ICICI Bank said the cards will be linked to a single card account with a single statement and a single fee, which aims to provide access to a number of privileges from American Express and MasterCard

By Verdict Staff

ICICI Bank, one of India’s largest private sector banks has launched what it calls India’s ‘first dual Platinum Credit Card’ – ICICI Bank Rubyx.

Cardholders will receive two cards – the ICICI Bank Rubyx American Express Platinum Credit Card and the ICICI Bank Rubyx MasterCard Platinum Chip Credit Card.

ICICI Bank said the cards will be linked to a single card account with a single statement and a single fee, which aims to provide access to a number of privileges from American Express and MasterCard.

The cardholders can choose between three rewards plans and earn bonus points across merchant categories where they normally spend more, with the freedom to change their reward plan based on their changing needs, said the bank.

Chanda Kochhar, CEO of ICICI Bank said:

“This new product provides our card members the convenience of a single account and two credit cards that allow them to earn rewards through both American Express and MasterCard. In summary, this product is an affirmation of ICICI Bank’s commitment to offer first-to-market privileges to our card members.”

The card follows the launch of the ICICI Bank Coral earlier this year, which offered cash rewards on retail purchases.

 

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