Payment technology provider i2c has partnered with Sightline Payments to deliver cashless programmes to entertainment operators.

The collaborations involves offering cashless, mobile and omni-channel custom commerce programmes to more than 45 such operators.

It includes gaming resort operators, state lotteries, digital gaming and sports betting sites located in eight US states.

Subsequently, Sightline plans to expand the programme to Canada.

The move is aimed to help the entertainment operators improve operational efficiency by going cashless. It will also help the operators in gaining deeper insights on behaviours and trends.

It also improves security and adds flexibility by providing the customers will multiple payment alternatives.

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By GlobalData

Sightline founder and CEO Kirk Sanford said: “Sightline’s mission has been to remove cash from the resort ecosystem entirely.

“Thanks to i2c during the past seven plus years we’ve been partners, we’ve handled over $2B in gaming and non-gaming processing seamlessly and without incident.

“i2c is the only company that has a platform that provides the customisation, performance, marketing, and support necessary for all our programs, and includes the flexibility to run campaigns with innovative trigger-based rewards programmes that build customer loyalty.”

i2c founder and CEO Amir Wain said: “Working in close cooperation with Sightline, we’ve customised their programmes for each gaming resort and sports operator and provided unique insights about their VIP customers.

“We look forward to continuing to improve the digital commerce experience with innovative new Sightline programs we’ll bring to new regions of the world.”