i-Free, the Russian mobile technology developer, is expanding its NFC mobile wallet service to over 11 Russian cities to enable users to store transportation cards.

The service, already active in Cheboksary and Vologda , will soon after be rolled out to the cities of Angarsk, Yekaterinburg, Kaluga, Kirov, Lipetsk, Nizhnevartovsk, Penza, Ryazan and Usinsk.

i-Free Wallet app, originally launched with bank cards from Tinkoff Credit Systems in June 2013, will be offered in partnership with transit solution integrators Udobny Marshrut and Shtrikh M.

i-Free is also partnering with KupiKupon, one of Russia’s largest prepaid deals services, to allow users to both pay for deals with a stored bank card and store the deal in the app.

"We are striving to make the everyday usage of NFC smartphones not only useful and convenient, but fun, as well," said i-Free CEO Kirill Gorynya. "We are positive that users will soon appreciate the new level of convenience that the wallet brings. They won’t need to carry multiple cards, wait in line to buy a ticket, or hoard a pile of paper coupons. All of it is now available in your smartphone," she added.

i-Free’s app currently works with embedded secure elements in eight NFC phone models produced by HTC and Philips.

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The company enhanced its mobile wallet app for contactless transport cards and discount coupons early in November.

i-Free has lunched its first fully functional NFC app in May this year.

 

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