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  1. CI / EPI / RBI
July 13, 2015updated 04 Apr 2017 4:02pm

HSBC announces Apple Pay UK launch date in accidental Tweet

One of HSBC's Twitter accounts posted then deleted a Tweet expressing excitement for Apple Pay's imminent launch, which is thought to be tomorrow Tuesday 14 July 2015.

By Franchesca Hashemi

One of HSBC’s Twitter accounts posted then deleted a Tweet expressing excitement for Apple Pay’s imminent launch, which is thought to be tomorrow Tuesday 14 July 2015.

HSBC’s_UK_Help Twitter account was responding to a customer query when it posted the following comment: ‘Yes! [Apple Pay] due to launch this Tuesday. We’re excited too! <FP’.

The comment was quickly deleted after the customer in question tagged HSBC’s other Twitter account, HSBC_UK, asking for more information.

HSBC_UK_HELP proceeded to downplay the incident by stating "there is no set launch date".

However, evidence of the original Tweet-based admission from HSBC_UK_ONLINE has made it online.

Tuesday 14th July has been widely touted as Apple Pay’s foray into the UK market however this date has never been officially recognised. Electronic Payments International last week reported a leaked Apple Pay document, believed to originate from Waitrose, also stating that Tuesday 14 July will be the UK launch date.

If Apple Pay becomes available tomorrow, the service will operate throughout 250,000 British locations, including Lidl, Wagamama, New Look, Pret and McDonalds. Already Apple Pay’s US customers can use their contactless devices on Transport for London vehicles. This service will be made available to Apple Pay UK from the lanch date onwards.

Apple Pay will be immediately available to iPhone 6, 6Plus, and 5 models with the Apple Watch.

HSBC/first direct, RBS/NatWest/Ulster, Santander and Nationwide are set to accept payments from the launch date onwards, with Barclays as the only major retail bank not having formed an Apple Pay relationship.

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