heidelpay Group, a German payments firm backed by private equity firm AnaCap Financial Partners, has purchased local POS-specialist Alpha-Cash Payment.

With the deal, Alpha-Cash becomes the third heidelpay company to support cashless payments at the PoS.

Commenting on the transaction, heidelpay founder and CEO Mirko Hüllemann said: “Bricks-and-mortar retailing and e-commerce are increasingly converging. Payment service platforms now need to provide a seamless, omnichannel payments experience across e-commerce and PoS thus enabling retailers to offer their customers a truly satisfying shopping experience.

“The purchase of Alpha-Cash strengthens our position in this extremely fragmented area of PoS and expands our presence in the east and north-east of Germany respectively.”

Recent acquisitions by heidelpay:

The latest deal, whose financial terms were not revealed, continues heidelpay’s acquisition spree.

It is the second deal by heidelpay this year.

Last month, the firm snapped up payment service and debt collection provider UNIVERSUM Group.

Headquartered in Frankfurt, UNIVERSUM specialises in PayLater solutions.

A year ago, heidelpay bought Austrian payment service provider mPAY24.

In 2017, Heidelpay acquired German POS payment specialist StarTec.

The acquisitions follow AnaCap’s purchase of a controlling stake in heidelpay.

The co-founders and existing management of heidelpay continue to hold a minority stake in the business.