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May 22, 2020

Groupe Dynamite taps PayBright to offer buy now, pay later option

Canadian fashion retailer Groupe Dynamite has collaborated with installment payment solutions provider PayBright to offer the latter’s buy now, pay later option at checkout.

The payment option will be available for the retailer’s Dynamite and Garage brands.

PayBright president and CEO Wayne Pommen said: “During these challenging economic times, interest-free payment plans give customers financial flexibility in a simple and transparent way.”

Shoppers buying from these brands can avail PayBright’s Pay in 4 installment option that supports four bi-weekly interest-free payments.

Transactions starting from $35 are eligible for this payment option.

Besides, those using PayBright will not have to pay hidden fees, retroactive interest, or revolving interest charges.

The payment offering was introduced via PayBright’s technical integration with Klarna, which will facilitate Groupe Dynamite’s US shoppers.

PayBright claims that its e-commerce merchant partners have reported 10-25% rise in checkout conversions, and average order values that are as much as 100% higher than orders carried out using other payment methods.

Groupe Dynamite vice-president of Digital & Loyalty Ian Richards said: “We are constantly enhancing the checkout experience both in-store and online, and that includes how our customers can pay.

“With PayBright in Canada and Klarna in the US, we are giving shoppers payment flexibility, interest-free spending power, and a seamless experience.”

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