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June 11, 2012

Google eyes Kenyan market for e-payments

Google has rolled out an NFC-enabled card called the Beba Card for public transport in Kenya's capital Nairobi. The card will be used on the Citi Hoppa buses.

By Verdict Staff

Google has rolled out an NFC-enabled card called the Beba Card for public transport in Kenya’s capital Nairobi.

The card will be used on the Citi Hoppa buses.

Dorothy Ooko, Google-Kenya’s communication manager told local media:

 “The project is on a pilot basis. We have many partners and that is all we can say for now.”

The Beba Card is a prepaid product that can be loaded with up to KSH10,000 (USD115) and will be marketed to commuters.

Users can check the balance and trace back transactions on the Beba website.

The Kenyan market is predominantly mobile driven where many companies are trying to capitalise on the success story of Safaricom’s M-PESA.

m-payments in Kenya totalled more than KSH318bn in 2011. The figure amounts to between 11% and 13% of the Kenya’s GDP.

 

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