Global Payments has expanded its Adaptive Authentication platform by adding the Visa Intelligent Data Exchange (IDX) API for eligible domestic transactions in the US and Canada.
The payments technology company said the integration is intended to help merchants share more transaction data with card issuers during the authorisation process. The additional data can support “more informed” authorisation decisions, reduce false declines, and help in maximising conversion, the statement said.
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Global Payments’ Adaptive Authentication platform selects an authentication method for individual transactions. Its available capabilities include 3D Secure, Data Only authentication, strong customer authentication (SCA) exemptions, and the Visa IDX API.
Adaptive Authentication is available globally, while Visa IDX API is initially available for eligible domestic US and Canadian payment transactions.
Global Payments Value Added Services senior vice president John Winstel said: “Every time a legitimate customer has their transaction declined, it is a lost revenue opportunity.
“As authentication becomes more complex, merchants need more than standalone tools. They need an intelligent approach that determines the right authentication strategy for every transaction.
“By adding Visa IDX API to our Adaptive Authentication platform, we are helping our clients improve approvals, reduce friction and deliver better customer experiences.”
Visa North America, head of product, Cietan Kitney said: “Visa Intelligent Data Exchange API is designed to provide issuers with richer transaction insights as part of the authorisation process, helping merchants improve approval rates and reduce false declines.
“Through our work with Global Payments, we are helping advance a better approach to digital commerce authentication.”
The expanded platform also incorporates fraud and risk capabilities from Ravelin. Global Payments said clients worldwide can access Adaptive Authentication and Data Only capabilities.
Global Payments, headquartered in Atlanta, Georgia, provides payment technology and software services across more than 175 countries.
The product expansion follows reports that US private equity firm CD&R is evaluating a potential transaction to take the payment processor private.
