GivePay Commerce has entered into partnerships with gift card providers InComm, Tango Card and Prepay Nation to expand the offerings of its Gift Card Mall solution at ATMs across the US.
Gift Card Mall has been designed to allow sale or sending of real-time digital gift cards and prepaid wireless payments through existing retail ATMs.
The virtually instant delivery of such cards is made possible by using software updates from both GivePay and ATM manufacturers.
Recipients get their gift card on GivePay’s web application and the card can be stored in and redeemed via Apple Wallet or Android Pay.
GivePay Commerce CIO and co-founder William Ward said: “We have developed a modern API and platform designed to allow ATMs to serve dynamic content efficiently, even on legacy ATMs.
“Our system utilises new and adapted technologies that allow rapid scalability and increased security.”
Last month, GivePay allied with other gift card providers and ATM manufacturers such as Nautilus Hyosung, GenMega and Triton to support the Gift Card Mall launch set for second quarter of 2018.