Giftango’s digital vouchers enter the European market

American digital gift card corporation Giftango has kicked off its European expansion plans with the opening of an office inIrelandand theacquisitionof its first ten partners in theUK. This step comes after a year of conversations with leading European merchants and the corporate programmes that buy gift cards from them, said Marcell King,vice-presidentofmerchant andinternationaldevelopment for Giftango. Giftango will supply its partners customers digital coupons issued nearly instantly, that willreplace the currently printed gift cards and coupons thatnormallytake days to be issues and received by post.

By Raphael Michilis

American digital gift card corporation Giftango has kicked off its European expansion plans with the opening of an office in Ireland and the acquisition of its first ten partners in the UK.

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This step comes after a year of “conversations with leading European merchants and the corporate programmes that buy gift cards from them,” said Marcell King, vice-president of merchant andinternational development for Giftango.

Giftango will supply its partners’ customers digital coupons issued nearly instantly, that will replace the currently printed gift cards and coupons that normally take days to be issues and received by post.

Jonathan Grey, CEO of a UK partner of Giftango, Ovation Incentives,said: “We’ve been a long- time proponent of delivering digital vouchers in our programmes. It’s great for the consumer, it’s great for the merchant, and it’s great for us. We’re excited that our partnership with Giftango will enable us to expand our portfolio of digital vouchers.”

The first lots of digital cards will be aimed to the corporate segment, which accounted for 52% of the total vouchers sales in the UK in 2011, according to Giftango.

“We learned a few things taking this thoughtful approach. The UK B2B gift card market is poised to yield a very high return for those corporations and merchants launching digital gift cards. The opportunities for digital gifting developing in both the mobile and social markets cannot be denied. Today we’re introducing a corporate eGift product that fits the UK market,” said King.

Giftango’s digital coupon B2B Channel Programme will initially include Marriott Hotel, Voucher Shop, Theatre Tokens, Travelocity Gift Cards and SpaFinder.

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