American digital gift card corporation Giftango has kicked off
its European expansion plans with the opening of an office
in Ireland and the acquisition of its first ten partners in
the UK.
This step comes after a year of “conversations with leading
European merchants and the corporate programmes that buy gift cards
from them,” said Marcell King, vice-president of merchant
andinternational development for Giftango.
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Giftango will supply its partners’ customers digital coupons
issued nearly instantly, that will replace the currently
printed gift cards and coupons that normally take days to be issues and
received by post.
Jonathan Grey, CEO of a UK partner of Giftango, Ovation Incentives,said:
“We’ve been a long- time proponent of delivering digital vouchers
in our programmes. It’s great for the consumer, it’s great for the
merchant, and it’s great for us. We’re excited that our partnership
with Giftango will enable us to expand our portfolio of digital
vouchers.”
the corporate segment, which accounted for 52% of the total
vouchers sales in the UK in 2011, according to
Giftango.
“We learned a few things taking this thoughtful approach. The UK
B2B gift card market is poised to yield a very high return for
those corporations and merchants launching digital gift cards. The
opportunities for digital gifting developing in both the mobile and
social markets cannot be denied. Today we’re introducing a
corporate eGift product that fits the UK market,” said King.
Giftango’s digital coupon B2B Channel Programme will initially include
Marriott Hotel, Voucher Shop, Theatre Tokens,
Travelocity Gift Cards and SpaFinder.
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By GlobalData
