American digital gift card corporation Giftango has kicked off
its European expansion plans with the opening of an office
in Ireland and the acquisition of its first ten partners in
the UK.

This step comes after a year of “conversations with leading
European merchants and the corporate programmes that buy gift cards
from them,” said Marcell King, vice-president of merchant
andinternational development for Giftango.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Giftango will supply its partners’ customers digital coupons
issued nearly instantly, that will replace the currently
printed gift cards and coupons that normally take days to be issues and
received by post.

Jonathan Grey, CEO of a UK partner of Giftango, Ovation Incentives,said:
“We’ve been a long- time proponent of delivering digital vouchers
in our programmes. It’s great for the consumer, it’s great for the
merchant, and it’s great for us. We’re excited that our partnership
with Giftango will enable us to expand our portfolio of digital
vouchers.”

The first lots of digital cards will be aimed to
the corporate segment, which accounted for 52% of the total
vouchers sales in the UK in 2011, according to
Giftango.

“We learned a few things taking this thoughtful approach. The UK
B2B gift card market is poised to yield a very high return for
those corporations and merchants launching digital gift cards. The
opportunities for digital gifting developing in both the mobile and
social markets cannot be denied. Today we’re introducing a
corporate eGift product that fits the UK market,” said King.

Giftango’s digital coupon B2B Channel Programme will initially include
Marriott Hotel, Voucher Shop, Theatre Tokens,
Travelocity Gift Cards and SpaFinder.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.