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July 18, 2012updated 04 Apr 2017 4:14pm

Geopon partners with Westfield on mobile couponing platform

US mobile coupon provider Geopon has partnered with shopping mall operator Westfield to create an Android app that combines geo-targeted coupons, reward programmes and payment processing

By Sara Perria

US mobile coupon provider Geopon has partnered with shopping mall operator Westfield to create an Android app that combines geo-targeted coupons, reward programmes and payment processing.

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The app was launched this week at the Westfield Broward Mall in Florida, USA. The company intends to roll it out to other markets in September.

According to Geopon an iPhone will follow, and is currently in beta testing.

“With the ever changing new media landscape and the huge progress location-based mobile coupon apps have been making in recent years, we found Geopon offers a revolutionary way for retailers to interact with shoppers through behavioral targeting, geo-targeting and demographic targeting while they are in the vicinity of the mall on their mobile devices,” said Westfield Broward’s marketing director Andrew Martineau.

 

 

 

 

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Prepare for changes in the Payments market

 The Payments market has seen drastic changes in the past few years, with this only expected to continue. What does your company need to do to prepare for what’s to come? GlobalData’s Payment Trends for 2022 report explores the key trends in technology, consumer habits, and regulations shaping the market. We also identify the leading companies in this changing market, giving you a competitive market outlook. This report covers the impact of:
  • ESG
  • E-commerce
  • Mobile payments
  • Alternative payment rails (Real-Time Payments, Blockchain, BNPL)
  • Fraud & Cybersecurity
  • Regulations
Download the report now to learn essential strategies to maximize your growth in the face of rapid change.
by GlobalData
Enter your details here to receive your free Report.

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