Visa will introduce new payment options via Geidea’s point-of-sale terminals for safe and hassle-free payments. Credit: Clay Banks on Unsplash.

Fintech firm Geidea has inked a long-term strategic partnership with Visa to equip merchants across Egypt with advanced digital payment solutions.

The collaboration seeks to strengthen the payments sector in the country by offering pay by phone, electronic trading and other innovative services to merchants as well as small and medium enterprises (SMEs).

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

As part of the partnership, Visa will introduce new payment options via Geidea’s point-of-sale (PoS) terminals to ensure safe and hassle-free payments.

Geidea Egypt general manager Ahmed Nader said: “Geidea is committed to supporting merchants and helping small businesses to thrive in the digital economy, in accordance with Egypt’s Vision 2030.

“Our partnership with Visa will accelerate digital transformation and financial inclusion across the country by providing businesses with modern digital payment solutions – empowering them to provide a convenient, secure and seamless checkout experience to their customers.”

Visa North Africa, Levant and Pakistan Merchant Sales and Acquiring head Essam El Daly said: “Such strategic partnerships help us advance the future of digital payments in the region, ensuring seamless services to our clients and an increased market share for all the parties involved.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“These enabling tools are key to achieving the financial inclusion we seek through our work in Visa, as we carefully integrate the needs of both merchants and users in our solutions.” Geidea, founded in 2008, caters to as many as 150,000 local and international merchants, SMEs and e-commerce platforms. The firm runs nearly 700,000 PoS terminals across the region.