Fiserv has started enabling online Electronic Benefits Transfer (EBT) payments for grocery purchases under US Department of Agriculture’s (USDA) Supplemental Nutrition Assistance Program (SNAP) Online Purchasing Pilot.
Grocers use Fiserv’s PIN-on-glass solution to create a digital PINpad, which helps EBT cardholders to authenticate the transaction.
The move comes at a time when online ordering for deliveries or curbside pickups have increased due to social distancing guidelines imposed due to the Covid-19 outbreak.
Fiserv Global Digital Commerce head Nandan Sheth said: “Accelerating the acceptance of online EBT payments is one of several initiatives Fiserv is prioritising to help our clients better serve their customers through digital channels.
“The ability for grocers to enable safe and secure ecommerce, for all of their customer segments, remains critically important to their success.”
Retail company and a Wakefern Food Corporation brand ShopRite has started accepting online EBT payment at select stores.
Wakefern Food Corporation CIO Cheryl Williams said: “Thirty-three New York ShopRite stores now offer online EBT payment for eligible customers placing orders through our ShopRite from Home service for delivery or store pick-up.
“Our ShopRite from Home online service was part of the USDA pilot last year and we were pleased with the rollout in New York.
“We look forward to working again with Fiserv, the USDA and other states in our trading area to expand online EBT payment options for all our retail banners.”
Launched in April 2019, the SNAP Online Purchasing Pilot is operated and managed by USDA-agency Food and Nutrition Services (FNS).
Currently, the pilot is live in ten states and is slated to be expanded to eight additional states and the District of Columbia by the next of next month.
Grocers can participate in the pilot after meeting certain FNS requirements. Subsequently, they can collaborate with Fiserv to accept EBT payments.