FastFunds Financial and its wholly-owned subsidiary, Cannabis Angel, have formally rolled out GreenCard, a pre-paid smart card created exclusively for the cannabis industry.

The company claims that its new offering features advanced technology and enhanced security measures that will alleviate several concerns currently being faced by proprietors of medical and recreational cannabis dispensaries.

The GreenCard also features the added benefit of positioning cannabis retailers on the same level as large corporations by allowing them to offer rewards to their customers.

It provides cannabis retailers with turn-key functionality that allows them to maximize the value of a loyal customer base.

The cannabis industry in the US alone will be valued more than $9bn by 2016, according to market research studies and analysis.

FastFunds believes that financial services will play a significant role in shaping the industry evolves and transitions into a mainstream segment of everyday commerce.