Malaysian financial services provider Hong Leong Bank Berhad (HLB) has partnered with Emirates Skywards to launch new co-branded credit cards for customers across the country.

Dubbed Emirates HLB, the new credit cards are available in World Elite, World and Platinum card variants on the Mastercard network.

Cardholders will receive more Skywards Miles with flight ticket purchases directly with Emirates and on eligible international transactions.

In addition, Emirates HLB World Elite and World cardholders will gain complimentary access to the Emirates Lounge in Kuala Lumpur and Dubai.

The cardmembers will also receive Emirates Skywards Silver membership for one year with priority check-in, boarding and additional baggage allowance on Emirates flights.

Furthermore, this alliance is in line with the bank’s strategy to leverage the travel segment in the country for boosting its payments business.

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By GlobalData

HLB Group managing director and CEO Domenic Fuda noted: “We have been looking at solutions that focus on travel and lifestyle and the Emirates HLB Card portfolio is a key piece of that, completing our travel offerings that now range from budget to luxury airline partnerships covering the world’s leading destinations.”

Emirates Skywards senior vice-president Nejib Ben Khedher said: “Whether shopping for groceries or for movie tickets, customers can use their Emirates HLB card to earn Skywards Miles on their daily spend, helping them reach their next flight or lifestyle reward faster.”