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September 15, 2020

Emirates, Barclays introduce co-branded credit card in US

By Johney Amala

Emirates Skywards, the loyalty programme of Emirates and flydubai, has partnered with Barclays to roll out its first co-branded credit card in the US, dubbed Emirates Skywards Mastercard.

The credit card launch is part of Emirates Skywards’ strategy of providing its members with more opportunities to earn miles on the ground.

It also aligns with the recently launched Skywards Miles @mall in the US, which is said to offer over 1,000 ways to earn miles while shopping online and instore with popular brands including  Apple, Macy’s and ASOS.

With the Emirates Skywards Mastercard, customers will be able to earn Skywards Miles through everyday spend, including travel and lifestyle purchases. Additionally, they are offered immediate Silver or Gold tier membership status during the first year, and can earn up to 40,000 bonus Skywards Miles among other privileges.

Emirates Skywards divisional senior vice-president Dr. Nejib Ben Khedher said: “We’re excited to introduce our first-ever cobranded credit card in the U.S. to help travellers accumulate even more Skywards Miles on their everyday spend and travel purchases.

“The Emirates Skywards Mastercard offers a fantastic opportunity to accelerate Skywards Miles earnings for spend on future flight rewards with Emirates and our partner airlines, jetBlue and Alaska Airlines.”

The Emirates Skywards Rewards World Elite Mastercard, which offers Silver tier membership status, has as an annual fee of $99.It also provides privileges including complimentary access to Emirates business class lounges in Dubai, free Economy Class seat selection and priority check-in and boarding.

Emirates Skywards Premium World Elite Mastercard, which comes with an annual fee of $499, offers Gold tier membership status to the customers.  They will also receive benefits including Emirates business class lounges across the world for the cardmember and a guest and priority baggage delivery.

Both cards offer three Skywards Miles for every $1 spent on eligible Emirates purchases, two Skywards Miles on eligible travel purchases and one Skywards Mile on all other purchases.

Barclays US cards and partnerships head Bob Highland said: “From Economy to First Class, Emirates is a distinctive experience and the airline of choice for many world travellers. Our partnership with Emirates Skywards is focused on growing loyalty with US-based customers by helping them earn more Emirates Skywards privileges through their everyday spend.”

Barclays recently inked a new multi-year partnership with Visa to drive innovation and support Barclays’ international expansion

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