Digital wallet services provider EFT Payments Asia (EFTPay) has tied up with Splitit Payments to offer its Macau- and Hong Kong-based merchant partners access to the latter’s instalment payment solution.

With Splitit, users can make debit or credit card payments by dividing the cost into interest and fee-free monthly payments.

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EFTPay chairman and CEO Andrew Lo said: “Creating personalised, omnichannel experiences is now getting more important than ever for brands.

“This partnership allows customers of our merchants a ‘buy now, pay later’ solution.

“The addition of Splitit’s cross-border offering gives our merchants such a solution without requiring the customer to apply for additional credit, significantly increasing customer satisfaction.”

In Hong Kong, EFTPay serves as the key partner of Alipay- the mobile payment platform operated by Ant Financial.

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EFTPay offers a range of services to its customers including merchant acquiring, point-of-sale system integration, and provision of payment gateway.

The firm counts Marriott, UGG, Kate Spade, Sunglass Hut, Estee Lauder as its clients.

Under the latest partnership, the online customers of these merchants can avail the Splitit instalment payment solution.

Splitit executive lead for APAC Andrew Pipolo said: “This partnership allows us to continue our growth and expand our presence in APAC.

“We are delighted to offer EFTPay merchants a simple way to boost sales and improve customer satisfaction by offering interest-free installments at checkout.”