E-commerce giant eBay has partnered with QIWI, a provider of payment services, to introduce new payment option in Russia, effective 5 November 2014.

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The new service, Visa QIWI Wallet, will become an additional payment option on eBay along with PayPal and credit cards.

Customers can easily top-up Visa QIWI Wallet using a wide range of channels: by cash in more than 100,000 QIWI kiosks, via credit or debit cards, mobile phone balance or electronic money.

Visa QIWI Wallet can be used to pay for over 250 million items offered by cross-border sellers on eBay to consumers in Russia.

PayPal supports processing of Visa QIWI Wallet payments so merchants will continue to receive seamless transaction processing and receipt of funds.

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Vladimir Dolgov, CEO of eBay Russia, said: "This is a significant strategic milestone for eBay in Russia which demonstrates our commitment to making online shopping safe and convenient for Russian consumers.

"By adding a locally recognized, immensely popular payment method to eBay in Russia, we are connecting shoppers in more ways than ever before with eBay merchants around the world. Visa QIWI Wallet in Russia is eBay’s first alternate payment option."