Pakistan-based branchless banking service Easypaisa has launched easypaisa mobile account ATM cards in the country using TPS IRIS Enterprise Payment Switch.
With this launch, easypaisa customers will now be able to access their mobile accounts round the clock on any ATM across Pakistan and can make fund transfers, bill payments and withdraw cash on Tameer Bank POS machines.
The new card programme will improve financial inclusion for easypaisa customers who receive payments from governmental institutions such as Benazir Income Support Program (BISP), Employees Old Age Benefit Institute (EOBI) and many others.
IRIS Multi-Channel Switch will offer comprehensive card management, multi-channel acquiring and connectivity with 1LINK ATM network.
Easypaisa was launched jointly by Telenor Pakistan and Tameer Microfinance Bank in October 2009.
TPS chief marketing officer, Shahzad Shahid, said: "This initiative demonstrates the trust both parties have placed on TPS and our IRIS payment switch platform and we look forward to support Easypaisa in rolling out many more innovative services for customer convenience and success of branchless banking in Pakistan."
