Netherlands-based global payments platform Adyen has expanded its partnership with Microsoft to launch a new offering for supporting payments tokenisation.
Dubbed Adyen Network Token Optimization, the new proposition is designed to help merchants such as Microsoft increase the payment authorisation rates, and boost revenue.
It does this by enabling tokenised payments across multiple schemes and automatically optimising the use of tokens.
Adyen and Microsoft have been partners since 2015.
Adyen processes payments for all Microsoft products and services, globally.
It also supports many local payment methods for Microsoft, including US-based debit networks.
Microsoft, on the other hand, utilises many products of Adyen, in addition to Network Token Optimization.
This includes ‘Real-time Account Updater’, which charges the most up-to-date card for facilitating seamless consumer shopping.
Microsoft VP of commerce engineering operations Matt Rossmeissl said: “Customer experience is at the centre of everything we do, and when it comes to the payments process it is about making it faster, simple and secure.
“Product innovation is at the core of what we do at Microsoft and Adyen’s Network Token Optimization is a factor in driving better authorisation rates and customer satisfaction.”
Adyen COO Kamran Zaki said: “We always build products with a focus on our merchants and their end customers, and Microsoft pushes us to help create better global solutions.
“At the forefront of innovation, the Microsoft team is always willing to act as an early adopter for many of our new products and features.
“We work together every day to create positive shopping experiences for Microsoft customers, and are excited to see what we will create next.”
In July this year, Adyen launched its acquiring solution in Malaysia, thereby further extending its local acquiring capabilities in the Asia Pacific region.
In June, Adyen added Amazon Pay as a payment method to provide its merchants’ shoppers with a fast and secure way to pay online.