Personalisation of payment cards drives
increased transaction volumes, judging by the success of US bank
Zions First National Bank’s (ZFNB) myPHOTOcard customisation
programme.
increased transaction volumes, judging by the success of US bank
Zions First National Bank’s (ZFNB) myPHOTOcard customisation
programme.
According to ZFNB, customers who have switched
from standard to customised cards in the past two months have made
on average, 15 percent to 20 percent more transactions with the new
cards that feature images selected from galleries, including
animals, nature, art and sports.
from standard to customised cards in the past two months have made
on average, 15 percent to 20 percent more transactions with the new
cards that feature images selected from galleries, including
animals, nature, art and sports.
“The encouraging lift in transaction levels we
are seeing at Zions Bank is consistent with the results many of our
other clients have experienced,” said Adam Elgar, president of
Serverside Group, the UK-headquartered card customisation
specialist that supplied the technology to ZFNB.
are seeing at Zions Bank is consistent with the results many of our
other clients have experienced,” said Adam Elgar, president of
Serverside Group, the UK-headquartered card customisation
specialist that supplied the technology to ZFNB.
Human nature is the reason for increased
transaction volumes by customised card-users, believes Elgar.
transaction volumes by customised card-users, believes Elgar.
“People love to see a favorite image each time
they make a purchase or open their wallet so they put the personal
card on top. As a result, they use that card more often,” he
explained.
they make a purchase or open their wallet so they put the personal
card on top. As a result, they use that card more often,” he
explained.
Established in 2003, Serverside Group has built
up a strong position in the card personalisation market, running
700 programmes through its customer base of about 200 card issuers
in 23 countries.
up a strong position in the card personalisation market, running
700 programmes through its customer base of about 200 card issuers
in 23 countries.
Bank customers include Banco Sabadell, ING,
Australia and New Zealand Bank, Fortis and Eurobank.
Australia and New Zealand Bank, Fortis and Eurobank.
Serverside Group’s main products, both
internet-based, are Virtual Portfolio which enables issuers to
launch card campaigns, adjust them in real time and print cards on
demand, and AllAboutMe, an application that allows cardholders to
design their own payment card online.
internet-based, are Virtual Portfolio which enables issuers to
launch card campaigns, adjust them in real time and print cards on
demand, and AllAboutMe, an application that allows cardholders to
design their own payment card online.
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