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August 27, 2010

Discover becomes title sponsor of Orange Bowl

Financial services group Discover has promised its cardholders exclusive benefits and ticket offers for the American college footballs annual game Orange Bowl, as it becomes its official card and title sponsor.

By Verdict Staff

Discover has become the official sponsor of American college football’s annual Orange Bowl event and has promised cardholders exclusive benefits and ticket offers.

Under Discover’s four year sponsorship deal with the Orange Bowl Committee and multimedia sports entertainment company ESPN, it will become the title sponsor for the 2011-2014 Orange Bowl Games and the 2013 BCS National Championship Game.

A new game mark has been developed and will be incorporated into all Discover Orange Bowl and BSC related materials.

“We are very excited to partner with the Orange Bowl and college football on ESPN,” said Harit Talwar, President of U.S. Cards for Discover. “Our cardmembers are very passionate about college football. As title sponsor of the Orange Bowl, Discover will be rewarding our cardmembers all year long with exclusive benefits, including ticket offers and unique experiences at the Discover Orange Bowl.”

The Discover Orange Bowl is one of five BCS Bowl games, which take place annually in four locations: South Florida, California, Phoenix and New Orleans. All five games will be televised on ESPN as part of a new agreement.

“Discover is passionate about college football and committed to activating their Orange Bowl sponsorship in a meaningful way,” said Ed Erhardt, president of ESPN customer marketing and sales.

“Their season-long, multi-media engagement, culminating with the Discover Orange Bowl, will provide a platform from which they can create a truly impactful experience for fans and unique rewards for their cardmembers. We look forward to growing this relationship between ESPN, Discover and the Orange Bowl in the coming years.”

Discover replaces courier firm Fed Ex who sponsored the Orange Bowl for 21 years, and bowed out of the deal in May of this year.

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